01Step
Rinse the wheel with water to remove loose dirt and bring the surface temperature down.
Supreme CollectionExterior Care
Product No. 05 / 10 · Wheels & arches
Pulitore Cerchi Iron Active
Brake dust, iron particles and road grime — one foam, one rinse.
- Cleans and decontaminates — surface dirt and embedded iron in one pass
- Safe on every alloy finish — custom paint, mirror polish, ceramic-coated
500 mlMade in Italy
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BeforeThe Problem
Brake dust isn't dust.
It's iron, sintered onto the alloy at brake-disc temperature. A general cleaner pushes the loose stuff around but leaves the embedded particles fused to the surface — that's why a "clean" wheel still goes orange a week later.
Wheels need a dedicated iron-active chemistry. Anything weaker is cosmetic.
- Fe
- iron lifted in a single pass
- Coating-safe
- matte, chrome, ceramic — no etching
The Solution
Foam that bonds to the iron, then takes it home.
- 01 / 03
Iron-active
Binds to embedded iron particles and lifts them out, not just the surface dust.
- 02 / 03
Vertical cling
Foam stays on spokes and inner barrel long enough to do the chemistry work.
- 03 / 03
Coating-safe pH
Non-acidic, non-aggressive. Tested on painted, matte, chrome and ceramic-coated finishes.
The Agitation
Soft brush, not steel wool.
The chemistry releases the particles; a soft-bristle wheel brush flushes them out from the spoke geometry and the inner barrel where the spray can't reach on its own.
Never abrasive. The brush is there to move the loosened dirt, not to scrub the alloy. Painted, matte and ceramic finishes stay intact.
Soft bristle
The Reveal
Factory contrast, back.
Rinse top to bottom. The dirt leaves with the water and the alloy reads the way it did the day the car left the showroom — bright on the face, dark in the recesses, no orange creep.
Gallery · 11 shots
The full lookbook
Step by step
How to use.
01/ 06
02Step
Spray the active foam onto the wheel face from the bottom up.
03Step
Work it into the inner barrel and behind the spokes — the foam clings vertically.
04Step
Agitate stubborn areas with a soft-bristle wheel brush.
05Step
Rinse thoroughly with running water until the runoff is clear.
06Step
Dry with a clean microfiber to prevent water spots on the alloy.
Notes & Cautions
- Always work on a cool wheel in the shade — never on a hot surface or in direct sun.
- Never let the product dry on the alloy. Re-spray small sections if you're working a large wheel.
- On heavily caked wheels, repeat the application once after the first rinse.
The fine print
Specifications
Ma-Fra S.p.A. — Supreme Collection's parent company — holds ISO 9001, ISO 14001 and ISO 45001 certifications. Below are the technical parameters that ship in every bottle.
- Format
- Foaming wheel cleaner — ready to use
- Volume
- 500 ml
- Application tool
- Trigger spray, soft brush, microfiber
- Compatible finishes
- Painted · matte · chrome · alloy · ceramic-coated
- Brake compatibility
- Safe on uncoated cast-iron brake discs
- pH
- Balanced — non-acidic
- Dwell time
- Up to a few minutes — never let dry
- Shelf life
- 36 months sealed · 12 months opened
- Made in
- Italy — Baranzate (MI)
